Localization at scale
Ran Korean localization quality assurance across 12+ consumer imaging apps, including Meitu, BeautyCam, and VMake, adapting interface and promotional copy to Korean linguistic, cultural, and user-experience expectations.
03 / Kyeongin Baek
Professional Experience
Industry, newsroom, and international-education work in Beijing and Seoul — most recently on AI imaging and video products at Meitu.
01 / Industry
AI & Media Industry Experience
Meitu, Inc. · Beijing, China
I worked on how Meitu’s AI imaging and video apps speak to Korean users — their interface copy, their synthetic Korean voices, and their privacy language.
AI video translation benchmarking
Contributed the Korean-language evaluation to a comparative benchmark of AI video translation systems, assessing VMake’s subtitle accuracy, synthesized Korean speech prosody, and lip-sync quality.
Fandom and market insight
Analyzed how Korean consumers and fans might receive a proposed Meitu × PLAVE collaboration, linking audience sentiment and cultural fit to likely commercial outcomes.
AI privacy policy review
Reviewed VMake’s Korean privacy and consent language under Korea’s personal information protection framework and flagged wording that could confuse users; several of my revisions were adopted in the AI Privacy Policy.
Where industry meets research: judging whether a synthetic Korean voice and its lip-sync feel natural is the applied side of my thesis question — when does an AI presenter feel human, and when does it feel eerie?
02 / Media
Journalism & Digital Content
Reporting, video, and content strategy for Tsinghua’s Global Business Journalism Program and for Wisdom Agora.
Tsinghua University Global Business Journalism Social Media Team · Beijing, China
Multimedia story
Inside Bloomberg’s Beijing Bureau
Reported and wrote a multimedia story on the Global Business Journalism Program’s visit to Bloomberg’s Beijing Bureau.
Health communication
Tsinghua–Eli Lilly Alzheimer’s Campaign
Covered the Tsinghua–Eli Lilly Alzheimer’s Disease Health Communication Campaign in a multimedia story.
Video production
AI-Generated Video
Produced and published AI-generated video for the program’s official social media channels, made for a global audience.
Content strategy
Peer Program Benchmarking
Compared peer university programs’ content across platforms with data to find content gaps and sharpen the team’s digital strategy.
Wisdom Agora · Seoul, Korea
Audiovisual content
Global Issues & Youth Resources
Produced and published videos on global issues, international youth resources, and Korean university admissions, using Canva and Adobe tools.
Mentoring
Youth Content Mentoring
Guided youth mentees from topic selection and planning to final production, building their creative and project-management skills.
03 / International work
Global Operations & Education
International student affairs, sales operations, and language education across Seoul and Beijing.
Kookmin University
- Advised Chinese international students in the undergraduate Global Business Administration program on academic affairs, campus resources, and university life.
- Coordinated international programs, including student exchange, overseas internships, and academic participation courses, working in Korean, Chinese, and English.
Teleperformance Beijing
- Built Excel-based sales tracking and forecasting tools — covering sales targets, discount analysis, and projected event sales — that supported team decisions, sales strategy, and client pitches.
- Resolved Adobe customer-service issues in the Korean and Chinese markets and fed customer feedback into service and marketing activities.
- Recognized for strong weekly sales performance, customer retention, and customer satisfaction.
Hibee
- Gave individualized feedback to international and Korean learners through Korean-language video content and extracurricular activities.
- Helped build level-specific Korean programs — from beginner to advanced, plus business and travel Korean — with Hibee administrators and leading educational content creators.
04 / Community
Leadership & Extracurriculars
Eleven roles in student leadership, public diplomacy, and volunteering, mostly within Beijing’s Korean and international student communities.
Student Leadership
Postgraduate Student Representative; Public Relations Director
Tsinghua University Korean Student Association
Student Ambassador
BFSU IBS Korean Students and Student Assistant Department
Executive Office Member
Beijing Federation Korean Student Association (FKSA)
Member, Event Department
BFSU IBS UNION
Cultural Exchange Member
Beijing Foreign Studies University Korean Student Association (BFSU KSA)
Public & Cultural Diplomacy
Digital Metaverse Student Diplomat
Voluntary Agency Network of Korea (VANK)
Secretariat Manager
Beijing International Union Model United Nations
International Student Member
BFSU Students International Communication Association
Media Member
International Center of Youth
Volunteering
Ambassador Member, Team S
Child Fund Korea Alliance
Volunteer Planner
Beijing Korean Student Volunteer Organization “Team Sense”
